AMAZONE favours green and orange for a strong brand identity

The colour scheme for groundcare and hoes to match that of agricultural machinery

As part of its brand strategy, and from the new price list in December 2024 the Amazone Group is changing the design of its groundcare and hoeing divisions over to the colour combination of green and orange. AMAZONE is thus continuing the standardisation of its differing colour schemes within the different divisions of the company. All product lines will therefore match the long-established Amazone agricultural machinery colour scheme, which in many countries is protected under trademark law. The aim is to strengthen the corporate identity throughout the entire group of companies.

The Amazone Group has been successfully represented in the groundcare market for over 40 years. The mounted and self-propelled mowers/collectors, previously available in green and beige, are renowned, both by local authorities and service providers, for their high level of functionality and quality. The range covers a wide variety of applications. From scarifying and mowing to collecting leaves, these all-rounders are in use all year round. The fresh green-orange colour scheme not only gives the kit a striking visual change, but also new dynamic lines.

Schmotzer Hacktechnik has been part of the AMAZONE Group since 2019 with its implements offered in the colour combination of blue and orange. In recent years, the collaboration between Schmotzer and Amazone has resulted in new technical impetus and equipment options for even more efficient plant care solutions. In future, this product line will also be presented in the Amazone colours of green and orange. In the course of this process, the Schmotzer brand will also be transferred to the Amazone brand. This will emphasise both visually the affiliation to the Amazone Group as well as accentuating the synergy of the agricultural product lines. This relaunch of the hoeing systems is intended to help market the equipment even more successfully, particularly internationally. The company is relying on the significantly higher global recognition value of the green and orange livery under the Amazone brand.

There will be a transitional phase in both divisions, during which both groundcare and hoes will still be shown at exhibitions and sold in their existing colours. However, this is not a disadvantage because the level of technology and functionality of the kit will remain unchanged.

The standardisation of the colour scheme across all product lines shows that the AMAZONE Group is sending out a clear signal for its innovative green and orange colours and is thus aiming to further strengthen the market presence of the Amazone brand worldwide in the long term.