New markets show interest

Success at Agritechnica confirms we have taken the right course

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from left: Joint Chairmen of the Board and Owners, Christian Dreyer and Dr. Justus Dreyer

Extreme weather conditions and price pressure on the global markets for agricultural produce has kept the agricultural industry on tenterhooks in the first few months of 2024. This has been exacerbated by the decision of politicians to burden farmers and contractors with an increased tax on agricultural diesel. We stand in solidarity with farmers, who are rightly resisting the additional taxation and distortion of competition.

Overall, AMAZONE recorded exceptionally high global demand for modern agricultural machinery enabling it to increase productivity and profitability in 2023. We were able to benefit greatly from this trend with our innovative technology. A significant international interest was also clearly noticeable at Agritechnica, making the world's leading trade fair a huge success for us and everyone involved. Our intensive commitment to innovation has been rewarded with prestigious awards. We are also particularly pleased with the recent survey results published in the renowned DLG Image Barometer, in which we once again came in 4th place, making us the best medium-sized equipment manufacturer in the agricultural machinery sector. Our thanks go to our many customers and partners for their appreciation and trust in our company. 

Despite these positive developments, we are aware that we have to prepare for the ongoing challenges and uncertainties in the new financial year. Global economic conditions remain volatile and agricultural businesses are facing further difficulties. There is currently a reluctance to buy in certain product sectors. We will keep a close eye on current events and, as always, continue to navigate these highly competitive times with great commitment and a sense of proportion. We remain committed to all necessary investments. New markets such as North America are becoming increasingly important and we recognise the opportunities and potential in these new geographical regions and are determined to further expand our presence. 

However, we are primarily focusing on the ongoing development of our products, such as the Precea precision air seeder and our plough range, which are leading agriculture towards a more sustainable and efficient future. In view of the increasingly extreme weather conditions, we are researching and testing new arable farming systems at our Wambergen experimental farm in the direct vicinity of our main Hasbergen-Gaste factory in order to ensure the maintenance of high yields in arable farming.

We will be presenting our latest technology, establishment systems and digital solutions at AMATECHNICA on 23 May 2024. This large technical day including working demonstrations and a varied supporting programme has now become a firmly established event at our company, bringing together farmers, contractors and sales partners to experience modern AMAZONE agricultural machinery live and to exchange innovative ideas. 

We cordially invite you to join us! It would be a pleasure to welcome you to Hasbergen.

Christian Dreyer and Dr. Justus Dreyer