IN BRIEF

A new record - AMAZONE jumps to second place in the list of leading agricultural machinery brands

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In the DLG Image Barometer 2025/2026, AMAZONE achieved an outstanding result and climbed to second place for the first time. 

This once again confirms our brand’s strong roots in agricultural practice. For many years, farmers and contractors have regarded AMAZONE as one of the leading manufacturers of agricultural machinery. 

As a family-run business, we make investments targeted to the ongoing development of our machinery and digital solutions. Practical research, extensive testing of new methods and close collaboration with users form the basis for precise, efficient and sustainable technological concepts. For us, this increase in brand recognition is both a confirmation and an incentive. We would like to thank all our employees, as well as our customers and partners, for their trust in AMAZONE.

AMAZONE opens a new facility in El Dorado, Kansas

AMAZONE opens a new facility in El Dorado, Kansas With the opening of a new facility for agricultural machinery and spare parts for the entire US market in El Dorado, Kansas, the AMAZONE Group has further expanded its operations in North America. With this investment, AMAZONE is sending a clear signal of its commitment to continuing growing. 

The new U.S. location complements the company's existing operations on the continent, supporting further growth and customer proximity in North America, and strengthens its local presence in one of the most important agricultural regions in the United States. 

AMAZONE has been present in the North American market since the 1970s. Following the establishment of AMAZONE Inc. in Canada in 2016 and AMAZONE USA Inc. in 2021, the company’s direct presence in the US has been steadily expanding. Today, over 30 employees in Canada and the US provide on-site support to farmers and sales partners. 

The new facility in El Dorado covers a total area of 2.63 acres and features a warehouse of around 3,000 m². It will serve as a logistics, assembly, and dispatch centre for both machinery and spare parts for the entire US market. With this investment, AMAZONE is sending a clear signal of its commitment to continuing growing and its focus on the North America customer.

New AMAZONE Groundkeeper for the Magdeburg Racecourse

From left: Andreas Petermöller (AMAZONE groundcare territory manager), Torsten Meyer (Managing Director), Jens Hitzeroth (Technical Manager) and Christian Koch (Driver).

More than 32 years after its first demonstration, a new AMAZONE mounted mower was handed over to the Magdeburg Racing Club on October 9th, 2025. As early as 1993, a demonstration at the racecourse impressed with its simple, user-friendly technology and high standard of workmanship. At the time, it was not possible to undertake the purchase, for financial reasons. Thanks to a donor-funded initiative, a Groundkeeper has now been introduced.