AMATECHNICA 2024

In May this year, we welcomed lots of visitors to our in-house AMATECHNICA field day under the banner "Ideas for future".

Around 6,500 farmers, contractors and sales partners were given the opportunity of finding out about the latest developments and innovations at AMAZONE. The concept, consisting of practical machinery demonstrations both in the field and in the arena, a presentation of the latest innovations in the ACTIVE-Center, a full line up of the machinery portfolio along with factory tours and a vintage machinery show with around 120 old tractors, struck the right note with the discerning visitors.

The main focus was on our numerous new products, some of which were also shown in action on a nearby field – and the weather was perfect.

To mark 75 years of Amazone seed drills, an extensive collection of old drills and drill combinations was on display alongside the current models. This exhibition offered the visitors a fascinating journey through the history in the development of seeding. Many more machines, including, of course, the soil tillage, fertiliser and crop protection sectors, as well as groundcare equipment were impressively showcased by the AMAZONE team with demonstrations in the arena. 

Another highlight was the "Walk of Innovation" in the ACTIVE-Center, which took visitors through an inspiring series of pioneering technologies and smart solutions for precise, sustainable agriculture. Experts from a large number of partner companies were also available for one-to-one discussions.

Lots of the visitors also took advantage of the free shuttle bus to visit the state-of-the-art spare parts centre at the Tecklenburg-Leeden facility and our new AMAZONE experimental farm in Wambergen, where we develop and present the latest arable and crop establishment concepts. 

The joint auction of 37 items of agricultural machinery at AMATECHNICA 2024, in conjunction with the auction house, Euro Auctions, was a complete success. The auctioneer and his team brought the machines under the hammer in a period of around one and a half hours. Bidding took place on site and online. A special highlight was the auction of the last machine, a D9 mounted seed drill. The winning bid was placed by online by Benedikt Schulze-Lammers from Borken with his final bid of 12,500 Euros. Since the proceeds from this seed drill in the auction were to be donated to the Osnabrück outpatient children's hospice, AMAZONE agreed with the auction house to increase the amount to 15,000 Euros.

A marquee with a spacious terrace was erected to cater for everyone's well-being and to facilitate the relaxed and convivial part of the day. This is where our guests were provided with food and drinks and a good time was had by all. There was also a "fun area" consisting of a goal wall shoot-out, "ring-the-bell" and even a driving skills competition, a nail bar and a bouncy castle.

To round off the day with pleasant conversations, a proper "after-field party" was held in the large marquee from 6 p.m. A 5-piece band provided excellent music and there was a great atmosphere. Many of our guests enthused that the day was a complete success and that the very long journey, in some cases, had been worthwhile. We look forward to seeing you again at the next Amatechnica.