Agritechnica 2019 – a superb success (and we’ve got medals to prove it!)


Black Panther was the inspiration: The ‘Black Pantera’ was the crowd puller at Agritechnica 2019. On the Amazone stand, the special, black finished self-propelled crop protection sprayer model was surrounded by visitors and proved to be a real eye-catcher. Many people thought it was a downright pity that this one-off model we launched to celebrate the 50th anniversary of our Crop Protection Technology Division isn’t for sale. Amazone showcased a number of other innovations at the world’s largest trade show for agricultural machinery, which was held between 10 and 16 November in Hanover, Germany, on the ‘feel-good stand’ that measured roughly 2,500 m2.

The three Agritechnica silver medals for Amazone were presented in front of the limited edition “Black Pantera” (from left to right): Gregor Bensmann, Stefan Kiefer, Arnd Kielhorn, Markus Ströbel-Fröschle, Dr. Justus Dreyer (Amazone’s Managing Director), Maximilian Homann, Jochen Heer

But the visitors weren’t the only ones who were impressed; the experts were too. Three of Amazone’s numerous new developments were awarded silver medals by the jury of the German Agricultural Society (DLG), with the recipients including the EasyMix fertiliser distribution App, which checks whether and how fertiliser can be blended. An award also went to AmaSelect Row, a crop protection spraying innovation that farmers can use to remotely switch the nozzle bodies at the touch of a button and save up to two thirds of the plant protection product through precise spraying. Together with eight partners, Amazone also won a silver medal for the Nevonex digital ecosystem, which provides a technical infrastructure for networking and automating equipment from different manufacturers and workflows. These three awards once again bumped Amazone up to rank among the most innovative companies in the industry.


At the trade show, Amazone demonstrated that combining modern machinery with digitalisation allows yields to be increased and fertiliser and chemical use to be minimised. But this is precisely the key issue that is currently occupying the minds of many farmers. The crowd of visitors proved just how huge the interest was: the German Agricultural Society (DLG) counted 450,000 visitors at Agritechnica. This is a good sign that shows our farmers are looking further into the future and are thinking about how to combine economy and environmental protection.


For the first time, we also presented our new purchase (the long-standing tradition, Schmotzer) at a separate stand, which sparked a great deal of interest. Mechanical weeding machinery is trending at the moment – and not just in organic farming. Visitors could see for themselves that Schmotzer’s mechanical weeding equipment complements agrochemical crop protection and Amazone’s expertise perfectly.