A new age requires different concepts

In the age of the pandemic, face-to-face events such as field days and trade fairs are only feasible to a limited extent. Since then, our 16-strong sales promotion team, together with the affiliated AMAZONE branches in Rendsburg, Gottin, Gablingen and Kottenheim, has increasingly concentrated on professional field demonstrations on-site at the end customer together with our sales partners. 

Our focus is to explain our innovative and efficient products to the customers in a comprehensible way and to prove the added value in practical operation. 

Undulating terrain, wheel tracks or extreme weather conditions are everyday challenges in practical use. There is no second chance to make a good first impression here, every move has to be perfectly executed! What motivates us is driving off the farm after a convincing demonstration having laid the foundation for a sale.

We gave extensive demonstrations of our new Precea precision air seeder, the UX 01 trailed sprayer product range and the Avant 02 drill combination in 2021. While most tours are organised regionally by our branches, we did about 3,000 km on the road across regions with the Avant 6002 drill combination with FTender front tank for autumn sowing. In addition to this, we pass on our practical experience to our sales partners and end customers via the new digital training concept during the winter months and look forward to getting back into the field.