AMAZONE goes Brazilian
MP AGRO ACQUIRED BY AMAZONE
Brazil's fertiliser spreader specialist is now part of the AMAZONE Group
In April of this year it became official: the Brazilian fertiliser spreader specialist, MP AGRO, is now part of our AMAZONE Group. This acquisition marks a significant milestone for both companies, and signals an important step towards the internationalisation and growth of our Group in South America.
"We rely on the MP AGRO team and want to use their expertise and market proximity to bring our technology to Brazil," explain AMAZONE owners Christian Dreyer and Dr Justus Dreyer. Our goal is to offer innovative agricultural machinery of the highest quality in Brazil and to raise the precision and sustainability of fertilisation to a new level.
MP AGRO brings with it a young, highly motivated and dynamic team that focuses on customers in the sector of fertilisation and has in-depth market know-how in Brazil. With strong distribution partners, MP AGRO is known for the high quality and reliability of its products. We are very pleased that the existing workforce will remain unchanged and will continue its operation under the proven leadership of Douglas Peccin.
Together, we are striving to become the leading supplier of fertiliser spreaders in Brazil and to further expand our innovative strength. This partnership promises significant added value for our customers in Brazil.
Our initial focus is on fertiliser spreaders, although other product lines are conceivable in the future. The MP AGRO brand name will be retained for the current products and our AMAZONE spreaders will be sold in parallel with the MP AGRO spreaders on the Brazilian market.
We look forward to a joint future with combined strength to set new standards in professional fertilisation.
Good level of sales at Brazil's largest agricultural exhibition
Considerable interest in AMAZONE in South America
The 29th Agrishow event took place in Ribeirão Preto (approx. 300 km north of São Paulo) from April 29th to May 3rd. Not only were the innovations, the new technologies and the best practices in field cultivation presented here, but the exhibition also offered a positive environment for business deals and contacts.
With over 800 exhibitors across 520,000 m², and more than 195,000 trade visitors, Agrishow 2024 has continued to maintain its position as the largest agricultural exhibition in Brazil. The fact that the potential business intentions expressed hit a record level of approximately 2.2 billion Euros (R$ 13.608 billion - an increase of 2.4 % compared to last year's exhibition) shows not only the importance of the event, but also the strength of the market for agricultural machinery and equipment in the country.
Taking part in the show provided MP AGRO with a valuable opportunity for customer interaction and for finalising significant deals. A total of 62 machines were sold off the stand. The show was also used as a stage to announce the acquisition of the company by AMAZONE. The company's visibility and confidence in the national market are to be further strengthened in this way. The presence of AMAZONE equipment met with great interest from farmers and competitors and emphasised the relevance of the technological innovations presented at the show.
The Agrishow consolidated its role as an indispensable event for the continuous development and growth of the agricultural sector. We are looking forward to the next one, which will take place from April 28th until May 2nd 2025.