Amazone is the trend-setter

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Following on from Agritechnica 2011, the worldwide leading trade fair for agricultural equipment in Hanover, the situation is, on balance, largely positive. However, with the crowd of farmers and contractors on the Amazone stand bigger than ever before and with 415.000 visitors, the exhibition reached a new record level which, when compared with Agritechnica 2009, was around 18 percent higher.

And it is not only the attendance of farmers and experts from Germany that has increased, but also from the whole of Europe, and here, even more so, from the Eastern European countries. The atmosphere amongst the visitors was great and according to a survey by the DLG, the German Agricultural Association, almost three quarters of them intend to invest in new agricultural machinery within the coming two years.

For manufacturers of agricultural machinery, Agritechnica again was an important platform for the introduction of new machinery and implements. However, this year, according to the DLG, it was clear that the importance of the attributes “bigger, faster, wider” is increasingly being outweighed by the new developments in electronics. Such developments offer even more potential to make work in agriculture more efficient, more precise, more environmentally-friendly and to save more cost. So, automatic, GPS assisted, part-width section control for fertiliser spreaders and crop protection sprayers from Amazone, are today integrated into many new machines.

Both the directors, Dr. Justus Dreyer and Mr. Christian Dreyer, are in the same way confident with regard to the prospects for the success in practice of this years' Amazone innovation awards – amazingly five of them were awarded an Agritechnica innovation medal. As an example, Dr. Justus Dreyer mentioned the advantages of WindControl, a new software module, which is known as a so-called AgApp (Agricultural Application) in combination with the new Amapad ISOBUS operator terminal. 

WindControl is designed for an even better compensation from the influence of wind on centrifugal fertiliser spreaders, resulting in clear benefits for the farmer: higher yields and more environmental care. "With the aid of electronics we can make our agricultural machinery clearly 'more intelligent' and the way to additional increases in work rates, cost saving and better environmental protection is getting obviously shorter", director Christian Dreyer added. And it is exactly here that the two Amazone directors see also the positive demands from farmers and contractors, who intend to invest into new agricultural technology within the following years.

Amazone also demonstrated to its Agritechnica visitors further possibilities from using electronics in agricultural technology in the form of BoniRob. This is an autonomous field robot which, developed in cooperation with the University of Applied Sciences, Osnabrück and other partners, has been initially designed for individual plant based testing with plant breeders and will help significantly accelerate the breeding progress. However, it might already be a harbinger for swarms of robots which will independently operate in fields providing a targeted application of fertilisers and crop protection agents